Bruce Mau

A selection of beliefs, strategies and motivations that I relate to.

1. Allow events to change you.You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good.Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

3. Process is more important than outcome.When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
4. Love your experiments (as you would an ugly child).Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep.The deeper you go the more likely you will discover something of value.
6. Capture accidents.The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
7. Drift.Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
8. Begin anywhere.John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.
11. Harvest ideas.Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
17. ____________________.Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.
19. Work the metaphor.Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.
20. Be careful to take risks.Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.
22.Make your own tools.
Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.
27. Read only left-hand pages.

Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our "noodle."
28. Make new words.Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.
29. Think with your mind.Forget technology. Creativity is not device-dependent.
32. Listen carefully.
Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.
37. Break it, stretch it, bend it, crush it, crack it, fold it.

38. Explore the other edge.Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.