Professor John Wood gave a talk in the Ian Gulland theatre in Goldsmiths. Wood set up the Design course, it was originally meant to be called BA total design. The design course is steered towards micro utopia design. I intend to read his latest publication; "The Design of Micro-Utopias; thinking beyond the possible".
The following information on his background is extracted from the Goldsmtihs website;"I studied Fine Art in the late 1960s and joined Goldsmiths as Deputy Head of the Fine Art Department in 1978. After ten years I wrote, and ran, a very thoughtful, broad, and ethically oriented BA(Hons) degree in design for what subsequently became known as the Design Department. Ten years later I wrote, launched and ran the current MA Design Futures programme. I currently supervise five doctoral students and have been involved in the completion of five others.
In the early seventies I invented and marketed several energy conservation systems, created some of the first animated holograms, developed electronic toys and invented an authoring software application (IDEAbase). As a solo and collaborating artist my work has been shown in 21 countries including the Australian Biennale (1988). My site-specific installations include a full size fake peep show built in Soho, London (1986). As a performer I recorded four albums and still, on occasion, play in public as a founder member of the cult band 'Deaf School'".
Below are some notes from his lecture;What is the designers ultimate task?
Find synergies - synergy them.
Alan Smith and the invisible hand
"..every individual necessarily labours to render the annual revenue of the society as great as he can. He generally, indeed, neither intends to promote the public interest, nor knows how much he is promoting it. By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it. I have never known much good done by those who affected to trade for the public good", plus.maths.org/issue14/features/smith/ by Helen Joyce.
Sustainability = loose an win
Multiple synergies
Designers are brought in to cultivate desire. Bill Gates famously said "Have anything, anytime, anywhere".
Follow ethical responsibilities need to know.
Re-design the economic life style:
Meta design;
-How to design language systems and ideas
-Tasks are too complex for individual designers
-Intervenes creatively at the level of language
-Team process
-Fractal forms
Design Shamanism
Self reflective awareness
Forbidden planet
Use painting for film making
Fiddling with the iconography of the digital - circuiting
Design gadgets that are interactive
- making music -people can busk from
- make noises - effected by singing
The machine for saying sorry
A circuit printed onto ceramic platinum plaster- can try to play times.
Voice synthesizer
Create a user interfere that will enable you to make words by moving it around.
But at the time Wood felt he was creating products that weren't really needed.
Sun
Rations the amount of sun light
Shaping the destiny of art and design.
Joanna Kirk a graduated from the fine art course at Goldsmiths, presented on Hartbeat with Tony Hart.
Gillian Wearing also graduated from Goldsmiths.
A clock existing in two places. Talking mirror; would speak to you according to where you stood. Close encounters badge. Blue movie series.
Animated holograms
Mick Roberts and Colin Day
Godbold and Wood
A gadget that has a circular spring.
Clocks are designed to be ignorant. the better they are, the more ignorant. The clock knows nothing. We are dependant. Make clocks more symbiotic and synergistic.
Heraclitus: fragment 50. Links between them.
If you only believe in the negative then you reduce the solutions.
Another publication: The journal of writing in a creative practice.
Is the universe polymorphicly perverse?Drawn in a psychological level.
Sustainability- nothing is sustainable. It's rigid. A lot of work to be redeemed. Misleading terms.
Dali quotes.
Paul Klee; "Taking the line for a walk" Steering in a formal direction. Logic of steering can be like reversing a lorry. Psychology discourse.
Hermetic/ mercurial tradition.
Greedy opportunism.
Entrepreneur- compensatory holding term language.
-creative adaptive interdisciplinary.
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