Goddur

16.10.08
Gudmundur Oddur Magnusson
"From fine art towards design; vernacularism and the art of Alchemy" Goddur's quote on his facebook photo album.

A lecture was arranged last minute for the Design department to attend. It was brilliant. Goddur was in England on business, his Circus project showing at the Frieze Art Fair.

Firstly, he talked about his background. He did a fine art degree in Vancouver. At the age of 30, he became a graphic designer. He is now a Professor at the Icelandic academy of arts. He always has something to do with fine art.

Goddur would like to teach an understanding, this lecture was a performance about creative thinking. So he constructed a chart that teaches how to create the best idea. Being aware of this map helps to deal with students problems. It's a difference between mad and a territory.
"Honesty contrasting the work to the shiny design world" Goddur.

Below are the following notes I took from his lecture;

If all these levels meet, you are making good. Making value out of things that have no value. Spirit in the matter that creates value; the concept.

No one who creates master pieces are aware of it. Using drugs helps to think deeply, but ruins things as it takes you over the verge.

Religious- spirituality can be beautiful. Flying without substances. Being crazy without being crazy. The chart helps to keep things clear. Freud tried to do things scientifically.

A publication: The Hero with a thousand faces.

History of ideas are not linear, there is an inner and outer light.

Use of icons instead of analysing . More interesting to be spiritual rather than conceptual, binary opposites.